IELTS Sample Writing Task2, IELTS Sample Essays, Sample Band 9 IELTS , English Essay Writing , 100 IELTS Essay topics with answers

Assignment-3: Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.


Introduction: The impact of advertising on consumer behaviour is a subject of ongoing debate. This essay explores two contrasting viewpoints: the belief that advertising leads us to purchase unnecessary items versus the perspective that advertisements inform us about new products that can enhance our lives. By presenting specific reasons and examples, the essay will discuss the stance I agree with and provide a balanced perspective on the influence of advertising.

Body Paragraphs: On one hand, some argue that advertising encourages unnecessary consumption. Advertisements often employ persuasive techniques, appealing to consumers' desires and creating artificial needs. They may manipulate emotions or promote materialistic values, leading individuals to make impulsive and unnecessary purchases. For instance, aggressive marketing campaigns for luxury goods may foster a culture of excessive consumption, creating a sense of dissatisfaction with what one already possesses.

On the other hand, advertisements can provide valuable information about new products that may improve our lives. They serve as a platform for businesses to communicate the features, benefits, and innovations of their offerings. Through advertisements, consumers become aware of cutting-edge technologies, sustainable options, or health-enhancing products. For example, advertisements for eco-friendly cars promote environmental consciousness and offer alternatives to traditional vehicles, contributing to a greener future.

Moreover, advertising plays a crucial role in fostering healthy competition and driving market innovation. Companies invest heavily in research and development to create better products and solutions, and advertising enables them to introduce these advancements to the public. Advertisements can educate consumers about innovative features, improved functionality, or cost-effective alternatives. For instance, pharmaceutical advertisements inform individuals about new treatments or medications that could significantly enhance their quality of life.

Conclusion: While some argue that advertising promotes unnecessary consumption, it is essential to recognize the dual nature of its influence. Advertising can both encourage consumerism and provide valuable information about products that genuinely improve our lives. It is crucial to exercise critical thinking and make informed decisions when exposed to advertisements. By embracing a balanced perspective, we can navigate the complex world of advertising and make conscious choices that align with our genuine needs and aspirations.